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Media Literacy works towards deconstructing these constructions (i.e., to taking them apart to show how they are made)`. Rather, they present carefully crafted constructions that reflect many decisions and are the result of many determining factors. The media do not simply reflect external reality. "This is arguably the most important concept. Key Concept #1: All Media Messages Are "Constructed" The quotes beneath the concepts are written by the folks at Center for Media Literacy and provide the clearest explanation of what these concepts mean and how they should be applied. More importantly, we can apply these principles to our own self-created content, and not just to content created by the "powers that be." More than a framework, they also can serve as a guideline and reminder of the power we, in this new, more participatory media age, have at our fingertips.īelow are the five key concepts, with the wording slightly changed, as stated by the Ontario Ministry of Education in Canada. These frameworks are still relevant today, and also can be applied to current hot-button issues such as online privacy and net neutrality.
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The goal was to come up with a core framework to address issues such as commercialism, propaganda, censorship, media ownership and stereotyping in the media. These key concepts came out of Canada, and were the results of years of discussion and debate among educators, media advocates and government agencies. Although these were created in 1987 during a time when online participatory media didn't exist, I found that they are still useful for gaining a critical understanding of social media as well. I thought it would be best to go back to the basics, and review the five concepts of media literacy. So how can we create a media literacy framework that takes into account our power and participation in the media?